YANGON, MYANMAR – A glimpse of the proposed Movie Survey form developed as part of Mandalay Productions’ nationwide audience research initiative. In collaboration with the Myanmar Motion Picture Organization (MMPO), MP prepared the survey to gather meaningful information about moviegoers’ perceptions, preferences, and experiences regarding Myanmar films in comparison with international releases. The questionnaire represented an important effort to engage directly with audiences and understand how local viewers respond to different styles of filmmaking, storytelling, and cinematic experiences.

The survey was designed as an important preparatory step for the planned Movie for Charity joint productions, providing the production team with valuable audience insights before moving forward with the filmmaking process. By collecting perspectives from moviegoers across Myanmar, MP and the MMPO aimed to develop a clearer understanding of audience expectations and the broader cinematic landscape. This collaborative research initiative reflected the team’s commitment to careful planning, audience engagement, and creating charity-focused productions that could connect meaningfully with viewers.